About Us

Welcome to XO LDN - Where Performance Meets Purpose

Founded in 2020 during the COVID-19 pandemic, XO LDN emerged from a desire to create activewear that empowers women to move with confidence, style, and sustainability. Based in Poole, Dorset, we are a small yet dedicated team passionate about redefining women’s gym wear and loungewear.

Our Story

The idea for XO LDN was born out of a need for versatile, high-quality activewear that seamlessly transitions from workouts to everyday life. We recognized that women deserve clothing that not only performs well but also aligns with their values and lifestyle. With this vision in mind, we set out to design pieces that combine functionality, comfort, and style, all while being mindful of our environmental impact.

Our Philosophy

At XO LDN, we believe that activewear should do more than just look good — it should feel good and do good. Our collections are designed to empower women to move freely and confidently, whether they’re hitting the gym, practicing yoga, or enjoying a casual day out. We focus on creating timeless pieces that offer versatility, durability, and a flattering fit for every body.

Sustainability Commitment

We are committed to making a positive impact on the planet. That’s why we contribute 1% of our revenue to carbon removal initiatives through our partnership with Stripe Climate. This contribution supports innovative solutions aimed at reducing and capturing carbon emissions, helping to combat climate change.

In addition to our financial contributions, we prioritize sustainability in our product development and packaging. We use eco-friendly materials and ensure that our packaging is fully recyclable, reducing waste and promoting a circular economy.

Quality and Design

Our products are crafted with care and attention to detail, using premium fabrics that offer comfort, breathability, and durability. From seamless leggings to stylish loungewear sets, each piece is designed to move with you and withstand the demands of an active lifestyle. We offer a range of sizes and colors to suit diverse preferences and body types, ensuring that every woman can find something that fits her perfectly.

Join the XO LDN Community

When you choose XO LDN, you’re not just purchasing activewear — you’re joining a community of like-minded women who value quality, style, and sustainability. We invite you to explore our collections and experience the XO LDN difference. Together, we can move, grow, and thrive — sustainably.”

Got a question?

Get in touch! Jump on LiveChat or Email us at: orders@xoldn.co